DLM Architects

- IQ -

Premium Apple Retail Space

Transforming the iconic, 50 High Street building into a modern, eye catching store was not without it’s challenges. Whilst respecting this listed buildings heritage, we were appointed by iQ to “Shake the Apple Tree” and provide Guernsey with a truly unique Apple Premium Reseller Store.

Working within strict Apple design guidelines, we embraced their vision and harnessed this throughout the process. Liaising closely with the contractor and overseeing every element of the build process to deliver a truly remarkable store.

The resulting space is a light, clean retail environment, that works both internally and externally. The shop front adds to the tapestry of the high street, complementing adjacent shop frontage, whilst respecting the built fabric it occupies; a challenging example of blending sleek modern design with built heritage.

The store has proven highly successful even in its first few days of opening, popular with shoppers for providing a much loved brand to St Peter Port

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